From the Glasgow Declaration on Climate Action in Tourism [1] to the Net Zero Roadmap for Travel & Tourism [2], the industry is taking on the decarbonisation challenge and giving itself net zero toolboxes. We have officially entered the Decade of Decarbonisation.

Has the industry equally and forcefully entered the United Nations Decade on Ecosystem Restoration [3]? From forest to farmlands, mountains, grasslands and urban environment, nature and ecosystem services are at the center of hospitality processes providing food, filtering water and air and regulating heat in the cities. The industry monetizes the natural beauty of destinations and regularly damages or destroys habitats, sealing ground with infrastructure development. Hospitality developments can be done differently of course, and existing hospitality businesses can prevent, halt and reverse the degradation of ecosystems, paying back into the upkeep and restoration.

Decarbonisation and biodiversity restoration are two sides of the same coin, but are we acting accordingly?

For the year ahead, what are three actions you recommend the industry to implement which have a dual goal of tackling climate change and biodiversity loss?

Sources

[1] One Planet (2021). Glasgow Declaration on Climate Action in Tourism. https://www.oneplanetnetwork.org/programmes/sustainable-tourism/glasgow-declaration

[2] WTTC (2021). A Net Zero Roadpamp for Travel & Tourism. World Travel and Tourism Council & UNEP https://wttc.org/Portals/0/Documents/Reports/2021/WTTC_Net_Zero_Roadmap.pdf

[3] UNEP & FAO (2021). Decade on Ecosystem Restoration 2021-2030. https://www.decadeonrestoration.org/

Marloes Knippenberg
Marloes Knippenberg
CEO of Kerten Hospitality

Our industry has the opportunity to become the Custodian of low carbon and resilient hospitality projects that are self-sustainable and focus, for instance on tangible output. Exhibit A – a suppliers' value chain within a radius of 100km will provide fresher food, easier reach and empowerment of the local businesses rather than capitalising on global producers and large chains. The only way to ensure that the industry shifts to NetZero moving forward and that the solutions are truly implementable, would require a genuine focus on Locality which will continue to evolve as a requirement for the triple bottom line – People, Planet and Prosperity. We belong to the most humane industry that brings together verticals from multiple other industries and we have the chance to SHOW and not just tell how operations, construction, events and travel habits can contribute to a greener, cleaner and healthier world.

The sustainability 2022 context rests on global partnerships of impact that bring together eco-friendly SMEs, local industry leaders and the young generation buzzing with innovation and ideas that are changing the way we perceive Planet problems. This leads me to the second actionable point: Embracing joint and collaborative work with agents of change who focus on conservation, preservation and prevention of exceeding on greenhouse resources waste and resources hyper-waste across the whole Ecosystem, rather than on a smaller isolated scale. The Planet Pivot: Going beyond the sustainability pledge, living the Brand values that synergise with sustainable pain-points in multiple diverse geographies and bringing forth an ESG-compliant mindset across organisations on the inside and outside. Introducing holistic organisation's focus on supply chains, products, partners and initiatives would need to happen with the application of a moral compass and Action by all of us – front desk managers, boardrooms, HR trainers, internship leaders, young researchers, etc.  

Decision-makers need to unilaterally agree that only by walking the talk, as an industry we will be able to progress the Pledges. It is not a project silo or a government dedication to reach sustainability measures that really matter, but it will increasingly become outcome-based with implementable metrics, the new generation leadership and value-driven innovation. We have all been part of the biggest call for change the world has experienced in centuries, and I believe, all lessons learnt will help us fast forward to #Sustainability2050.

And last but not least, the smallest things make a great impact, if Sustainability becomes part of all companies' DNA, versus a side vertical, we can together drive change throughout; it is still seen as a nice to have and not a necessity.

View all 21 views in this viewpoint