Open, People-First AI for Hospitality

The debate over proprietary vs. open AI is a symptom of a deeper issue: whether hospitality is willing to collaborate to truly move forward together. At Alliants, the path is open—not about building walled gardens. Distrust of tech vendors has pushed many large hotel brands to build in-house, often because people weren"t listening to one another openly. Innovation rarely happens in a closed room.

It's flawed to let a handful of executives or the biggest vendors dictate AI's future. Tools that work require the people who use them every day at the table: line-level staff alongside GMs, new voices next to industry veterans, and all developers, not just the familiar few.

Standards matter, but they must enable the flexibility hospitality demands, not stifle it. You can copy a hotel building across the street, and it will still operate differently. The same is true for AI-enabled tech stacks.

Ultimately, it's the people who make buildings and technology come alive. Collaboration must be inclusive and grounded in real operations, with empathy at the core. Technology should serve people—guests and staff—enhancing the human act of service, not replacing it. Forget that, and we lose the guest, no matter how smart the AI is.

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Tristan is the Co-Founder and CEO of Alliants and spends his time helping some of the world’s most respected luxury hotel, travel and retail brands. Tristan has sought to innovate throughout his working life, having built a successful startup in the education sector before spending 10 years at Accenture working with companies including Prudential, American Express and British Airways.

At Alliants, we are passionate about developing the guest experience platform of the future. With our deep hospitality industry knowledge and expertise, we know how to create and deploy technology quickly, train your staff effectively, and work with you to ensure adoption and a swift ROI. We have extensive global experience in luxury hospitality and understand how the right operational procedures, technology and data solutions, can empower you...

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