Good for business, good for the planet

One of EarthCheck's favourite sayings is you can't manage what you don't measure. Investing in a system that enables understanding of pressure points and consequently overspend, drives performance and value. Data-driven decision-making turns tactical implementations into savings that are good for busienss and good for the planet. 

When it comes to materiality assessment, it's not just hotels, but destinations and all tourism businesses that must understand risks and prioritise actions to minimise and mitigate. Only when we understand our vulnerabilities can we give permission to do something about them. To reduce a narrow focus, it is essential to bring diverse voices to the table. In large organisations, bring  representatives from each department and levels of business. That way, risks, challenges and solutions can be identified. If smaller, bring a broad representation of team or external stakeholders to provide insights you may overlook.

In resources, knowledge is king – the micro-credential training Sustainability Management provides the foundational knowledge. Don't Risk It (Spanish) aligns to the Sendai Framework designed specifically to support tourism and hospitality operators prepare , prevent, respond to and recover from disaster situations. And, of course, your EarthCheck Certification supports the framework to identify and prioritise risks to manage over time.

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Dr Natasha Montesalvo is the Director of Research and Policy at the EarthCheck Research Institute and Principal Consultant – Destinations, Strategy and Insights with EarthCheck, the world leading scientific benchmarking and advisory company for travel and tourism.

EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism. Since 1987, we have helped businesses, communities and governments to deliver clean, safe, prosperous and healthy destinations for travellers to visit, live, work and play. We understand the value of big ideas and the importance of clear communication. We know that what can be good for the planet is also good for business.

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