Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts.

In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where enterprise level marketing stops and hotel level marketing begins. Then we take some tangents to talk about dark social, testimonials and more!

Podcast Highlights

  • Where does Brand Marketing Stop and Hotel Marketing begin? (1:04)
  • What tools should branded hotels be using? (4:02)
  • What is Koddi? (5:13)
  • The importance of photography (7:30)
  • The concept of “Dark Social” (10:00)
  • Are video testimonials effective? (11:50)
  • Is your marketing set up for success? (14:51)
  • What differentiates a product from the competitor? (18:57)
  • What’s the “Secret Sauce”? (23:23)

*Originally recorded and posted on YouTube April 2022

More about Cory and Lure Agency

Cory Falter is Principal at Lure Agency where they empower B2B Hospitality companies to identify, convert, and retain more revenue with our proven science and soul marketing methodology. Contact Cory here or on LinkedIn.

Contact: Stephanie Smith
CEO & Digital Matriarch

Cogwheel Analytics

540-239-1052

Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052

View source