Advertisement
Podcast Development

Hotel Truths: From AI Concierges to Five-Star Myths

Hospitality experts discuss common development pitfalls, AI's impact on service, the declining relevance of star ratings, and how luxury definitions are evolving.

Creative Supply and PKF hospitality group

In this conversation, Youri Sawerschel, Founder of Creative Supply and Christian Walter, Global CEO of PKF hospitality group, discuss the intricacies of hotel development, touching on common mistakes, the role of AI, the relevance of star ratings, sustainability, guest-centric design, and the evolving definition of luxury. They explore the importance of branding and the challenges of soft brands versus traditional ones, as well as the critical role of operators in executing hotel concepts. The discussion concludes with insights into the future of hospitality and the need for more engaged ownership in hotel operations.

Development General Management Technology Supply Growth AI Regulation Online Reviews Luxury Hotels Brand Portfolio
Creative Supply
Consultant

Creative Supply is a Zurich-based creative agency delivering branding, customer experience, and digital design — with strategy at its core.

PKF hospitality group
Consultant

The PKF hospitality group is an internationally recognised leader in hospitality consulting. With a team of more than 100 consultants in 20 offices on all continents and an experience of almost 100 years, the PKF hospitality group offers focused consulting services for hotel, serviced living, tourism & leisure investments – including feasibility studies, valuations + appraisals, operator search, project development, financing + investment,...