Beyond the Buzzword - What ITB Berlin 2026 Really Said About AI in Travel
The travel industry's AI conversation at ITB Berlin 2026 moved beyond hype toward practical maturity and real-world applications.
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The Regenerative Question: A Conversation with Willy Legrand at ITB Berlin
Dr. Willy Legrand discusses why 40 years of sustainability frameworks have failed to prevent environmental decline and explores regenerative tourism as a transformative alternative.
Equality in Tourism Announces Gender Equality Champion of the Year Award 2026 Winners at ITB Berlin
Sri Lanka's Amba Yaalu Kandalama and Kenya's Nomad Africa won for employing 91 women against cultural norms and implementing comprehensive gender policies respectively.
ITB Berlin 2026, Day One: Ten Things That Actually Stood Out
Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.