Leading B-to-B information, event, and marketing solutions company, Northstar Travel Group, announces the launch
of the European Mountain Travel Summit: A Global Leadership Forum Presented by Mountain Travel Symposium. The
two-day event, held 10-12, January 2017, takes place at Crans-Montana in the heart of the Swiss Alps, and gathers
over 200 senior executives from the international mountain travel industry. Featuring cutting-edge content and
unique networking opportunities for senior executives, the European Mountain Travel Summit assembles some of the
greatest minds in travel. Attendees have the ability to interact and share experiences, insights and knowledge
through a series of general sessions, speaker presentations, panel discussions, and pre- and post-event Alpine skiing
excursions. "We are thrilled about the launch of the European Mountain Travel Summit. Extending Mountain Travel
Symposium's reach internationally is a natural progression for Northstar as we continue global expansion with our
brands and events," said Bob Sullivan, President, Northstar Travel Group. "Our goal is to bring together senior
leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in
turn, make the industry more successful." The event is developed in partnership with Switzerland Tourism. Known
for reliability, punctuality, political and economic stability, authenticity and stunning nature, Switzerland provides the
essential backdrop for the event's debut. "We are very excited for the first European Mountain Travel Symposium to
take place in Switzerland," said Juerg Schmid, CEO of Switzerland Tourism. "Switzerland as the original winter
tourism destination with over 150 years of history and Crans-Montana as a premier mountain resort in the Swiss
Alps provide the perfect setting for representatives of this industry to discuss the future of winter tourism."
European Mountain Travel Summit becomes the first expansion of the Mountain Travel Symposium, which is now in
its 42nd year. Known as the single largest and longest-running annual gathering of mountain travel professionals in
the world, MTS gathers representatives from over 35 countries to establish relationships, build their business, and
create a stronger mountain business community. "The European Mountain Travel Summit is a perfect next step to
expand the Mountain Travel Symposium brand," said Michael J. Pierson, Managing Director, Mountain Travel
Symposium and European Mountain Travel Summit. "What is exceptionally innovative about EMTS is four-fold. First,
the exclusive nature of our attendees: C-level and senior marketing executives. Second, our global perspective.
Third, our content: focused on market research, strategic marketing, and best practices and trends - both worldwide
and on a strategic level. And fourth, our education and networking," Pierson added. "EMTS is an annual summit you
do not want to miss." The inaugural event will take place at Crans-Montana, one of the leading mountain resorts in
Switzerland. Crans-Montana is an exceptional site, located at an altitude of 1500 meters, on a south-facing plateau,
in front of the magnificent panorama of the Valais Alps. "Crans-Montana is extremely proud to host the first EMTS,"
said Bruno Huggler, Director, Crans-Montana Tourisme & Congress. "We all are looking forward to making the first
EMTS an outstanding and unforgettable experience. As one of the leading mountain resorts in the Alps, Crans-
Montana has a long and rich tradition in tourism. This event is a natural fit for our destination and we cannot wait to
share our amazing views, activities, cultural experiences, and gastronomy with all of our guests." To learn more
about the European Mountain Travel Summit visit www.europemts.com