The New Comfort Debuts 500th Hotel With Refreshed Branding
The Comfort hotel brand, franchised by Choice Hotels International, Inc. (NYSE: CHH), reached a milestone in its transformation journey with the opening of the 500th hotel featuring the new logo in Dalton, Georgia. More than 1,000 hotels in Comfort's domestic system have now completed interior renovations with updated guestrooms and refreshed public spaces, and nearly one-third of the brand now reflects its modern identity on the outside of the hotel with new signage.