What I Saw at HITEC 2026 That Nobody Else Is Talking About
The author argues that HITEC 2026 overlooked a key market gap: back-office AI that reduces overhead and drives margins, while vendors focused almost entirely on guest-facing tools.
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HITEC 2026 Showcases Unmatched Hospitality Tech Variety as Exhibit Floor Space Sells Out
Over 360 companies will exhibit across 83,000 sq. ft. at the June 2026 San Antonio event, with 5,800+ attendees expected.