A large chunk of hotels in Greece are being forced to sell, with values expected to drop drastically according to experts at the recent 13th Greek Prodexpo conference on property held in Athens. Banks will need to write off bad debts, freeing up hotel real estate to be purchased by foreign investors, funds and private equity firms. "The real challenge for investors will be choosing optimal opportunities, such as prime hotel assets and good value properties in high potential markets. As such, hotel valuation methods will come under scrutiny, and at the same time be the key to making the right purchase," says Senior Consultant Market Feasibility Studies and Valuations, MKG Hospitality, Colette Ambiehl who was speaking at the event.