HVS In Focus - Mykonos and Santorini, Greece
This article summarizes the performance of two of the most important Greek island tourism destinations. Until recently, Greece had a strong advantage in that it was considered to be a stable country showing a relative resilience as a tourist destination towards major global events. Since 2009 though, the negative publicity stemming from the rumours regarding the potential bankruptcy of Greece and the historically largest bail‐out implemented by the IMF in order to avoid this situation, led to a socio‐political and economic turbulence which generated significant fluctuations in tourist arrivals during 2009‐12...