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Tag – Premium Positioning

March 19

Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island

HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.

By Gelina Kordoni, Aneu Castellarnau, and Ezio Poinelli

Spain

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Revenue Management (5) ADR (4) Ancillary Revenue (4) Brand Portfolio (4) Conversion Hotels (4) Premium Positioning (2)

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CoStar Group (3,618) HVS (3,500) Hilton (2,816) Marriott International, Inc. (2,363) IHG Hotels & Resorts (1,783)

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