The World's Top Hotel Brands Are Quietly Building a $40,000 Cruise Category
GTC 2026 booking data shows hotel brand voyages averaging $40,000 now represent 5% of cruise bookings, driven by land-based brand loyalists cruising for the first time.
GTC 2026 booking data shows hotel brand voyages averaging $40,000 now represent 5% of cruise bookings, driven by land-based brand loyalists cruising for the first time.
Evermore Orlando Resort partners with Harvard-trained social scientist Kasley Killam to develop a formal "Relational Wellness" program, positioning the resort as the first luxury brand to ground its guest experience strategy in social health research.
Hotels.com's 2026 Hotel Price Index, based on data from 11,000 travelers, finds booking 8-14 days out saves up to 23% and international 5-star hotels average 23% less than U.S. rates.
GTC data shows domestic luxury hotel bookings rose 20% with ADR climbing 40% as affluent Americans pivot from international to high-end U.S. destinations.