The new council represents investors with capital across Africa's major markets and will coordinate with governments to unlock hospitality projects.
The council will coordinate $400bn in hotel assets to improve investment conditions and unlock hospitality projects across Africa.
The partnership will deliver 1,140 keys across six Ethiopian cities between 2026-2031, including Marriott-branded and independent properties.
BWH Hotels signed 25+ pipeline properties in Morocco and plans four new openings across Nigeria, Ethiopia, and Tanzania this year.
Minor Hotels signs 145-key NH Collection resort on Pemba Island, scheduled to open February 2030, marking the brand's Tanzania debut.