Choice Hotels Built AI for the Owner. Who Is Building It for the Guest?
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
Choice unveiled AI-driven technology solutions at its 70th convention while celebrating franchise owners across 26+ hotel brands.
Choice launches five AI solutions including Business Direct for SMBs, EasyBid for group sales, CHARLIE virtual assistant, and RAISE rate management.
Ivy Hospitality upgraded 182 total rooms across two adjacent Marriott properties, introducing each brand's latest design prototype to the market.