UN Tourism and The Bench signed an MoU in Madrid to collaborate on tourism investment promotion, policy dialogues, and a Global Tourism Investment Pipeline via The Bench's Future Hospitality Summit series.
WTTC gathered former presidents, ministers and industry CEOs aboard Crystal Serenity for unprecedented leadership summit focused on accelerating global tourism recovery through enhanced public-private collaboration.
WTTC's four-decade analysis shows tourism contributed $11.6 trillion to global GDP in 2025 and confirms destinations always recover from crises with strong government leadership.
Adams outlined U.S. priorities including reaching 100 million visitors by 2030 and leveraging G20 hosting to drive investment and job creation.
UAE hospitality leaders and Minister of Economy discuss recovery strategies amid regional conflicts, with Oxford Economics forecasting resilient long-term demand despite near-term challenges.