The Brand Conversion Blind Spot
Hotels lose revenue during brand conversions because digital systems like OTAs and search don't automatically update, creating visibility gaps and booking confusion.
Search
Why reputation management directly impacts your hotel’s visibility (and bookings)
Reviews directly influence Google and OTA ranking algorithms through volume, ratings, freshness and response activity, creating a cycle where better reputation drives more visibility and bookings.
By Femke Nollet, Content Specialist, Lighthouse