Traditional Luxury Is Dead but Never the Tradition of Luxury
The author argues luxury hotels must prioritize experiential offerings over traditional grandeur while maintaining core service excellence as competition intensifies.
The author argues luxury hotels must prioritize experiential offerings over traditional grandeur while maintaining core service excellence as competition intensifies.
Two iconic boutique hotels in Siem Reap and Luang Prabang will convert to The Luxury Collection brand by 2026-2027, marking Marriott's debut in Laos.
The brand unites Baillie Lodges and Tierra Hotels portfolios across nine properties on four continents, backed by $100 million in recent property investments.