HFTP AI Collective Unveils Strategic Roadmap at HITEC 2026
HFTP launches its AI Collective Roadmap at HITEC 2026, including a practitioner-focused AI certificate program due Fall 2026, an industry AI portal, and a framework for AI data standards.
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Does a Hotel Press Release Impact AI Discoverability?
Press releases may gain new relevance as AI tools increasingly influence hotel discovery and recommendations.
By Stephanie Sparks Smith, CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics
The New Economics of Visibility
Research shows 81% of travelers trust media outlets more than other channels, yet hotel executives still prioritize paid search despite the AI-driven shift in discovery.
By Nick Slavin, CEO and Co-Founder, Curacity