Booking's commission is the cheapest thing it takes from you
Booking Holdings' merchant model now represents 67% of revenue and holds $8.2B in deferred hotelier funds, making payout timing a bigger financial issue than commission rates.
Booking Holdings' merchant model now represents 67% of revenue and holds $8.2B in deferred hotelier funds, making payout timing a bigger financial issue than commission rates.
Hotels face a hard deadline on AI-native distribution as AI shopping assistants already query inventory in real time, making machine-readable availability and direct booking pipes a competitive necessity, not a future option.