The Camry Guest Experience
A new AI cost framework argues hoteliers should route tasks between cheap open-weight and premium closed models based on unit economics, not vendor loyalty.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
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Every Hotel Could Now Be a Software Company
Terence Ronson argues that falling AI software costs are shifting competitive advantage in hospitality from technology procurement to organizational judgment, and introduces TCPG as a new metric for managing AI consumption costs.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Tokenizing the Planet
The author proposes Token Cost Per Guest (TCPG) as a standard metric for hospitality AI spend, drawing parallels with healthcare to argue that metered, per-unit AI cost tracking is essential across all industries.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How Much Gold Is There?
The author introduces TCPG (Token Cost Per Guest) as a discipline for hotel operators to meter AI spending, arguing most deployments fail because costs are invisible inside bundled platform contracts.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
TCPG: Token Cost Per Guest
Pertlink proposes TCPG (Token Cost Per Guest) as a new hotel KPI measuring generative AI spend per guest served, drawing parallels to OTA commission and calling for USALI adoption.
By Terence Ronson, Founder & Managing Director, Pertlink Limited