Spain Becomes Europe’s High-Value Travel Champion as Global Visitor Spend Reaches Record US$2TN
Spain ranks third globally with $130.1B in visitor spending and $1,344 average spend per traveller, outperforming Europe's $1,068 average.
Spain ranks third globally with $130.1B in visitor spending and $1,344 average spend per traveller, outperforming Europe's $1,068 average.
Analysis explores how AI could help coordinate the complex multi-stakeholder ecosystem around World Cup 2026 amid geopolitical tensions, rising costs, and operational fragmentation.