HotelREZ rebrands Elegant Hotel Collection to Elegant Hotels of the World, adding new UK and Asia Pacific properties and launching a curated five-star tier called Masterpiece.
Accor's Handwritten Collection soft brand hits 50 hotels across 20 countries just two years after its 2023 launch, with 50+ more in the pipeline including a Las Vegas debut at Treasure Island.
Vertiq Hospitality Partners will manage the 309-room Hyde & Seek hotel in London, opening this Autumn under Marriott's Tribute Portfolio after a £42m renovation by owner MUI Group.
The luxury mixed-use project features Vietnam's first Ritz-Carlton hotel and residences opposite Ben Thanh Market in Ho Chi Minh City's historic core.
Ensemble takes over operations of the 250-room Silicon Valley hotel it developed in 2018, expanding its managed portfolio to 15 properties generating $250M annually.
First Hospitality will operate the 81-key property in Madison's 111-year-old Churchill Building, marking the company's first Wisconsin capital city location.
The premium soft brand will debut in Italy in spring 2026, targeting independent hotels seeking global commercial support while preserving local identity.
The soft brand has doubled its U.S. portfolio in five years, reaching nearly 350 hotels globally with 100+ more in the pipeline.
Choice Hotels' soft brand reaches 500 properties with Florida and New York openings, supported by a 70-hotel pipeline and international expansion into Poland, Chile, and Kenya.
Krish Hotel LLC purchased the 110-room property in December 2025 and selected Raines based on existing client referrals.