Either everyone is a VIP or Nobody is
A hotel operations veteran argues that true luxury service means personalizing attention for every guest, not prioritizing one "VIP" at the expense of everyone else.
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Is Your Guest Database Lying to You?
A vendor-authored piece promoting a PMS profile deduplication tool that auto-merges duplicate guest records, claiming savings of 3 to 15 hours per property per month as part of a VIP Guest Recognition Suite.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME