Apple's New Lease on Life
Apple's shift to hardware leasing via Klarna mirrors the CapEx-to-OpEx transition hospitality tech has pushed for years, with direct implications for device fleets, FF&E reserves, and guest wallet share.
Apple's shift to hardware leasing via Klarna mirrors the CapEx-to-OpEx transition hospitality tech has pushed for years, with direct implications for device fleets, FF&E reserves, and guest wallet share.
Ahead of HITEC, this opinion piece warns hoteliers not to repeat big tech's costly "tokenmaxxing" mistakes, urging outcome-based AI evaluation over vendor-driven consumption metrics.