It all started with a tire shop in Canada. A few years ago, Eric got a frustrated call from his dad. His dad owned a tire shop, and even though he had tons of happy customers, only a handful of angry ones left reviews. He was fed up that his online reputation didn’t reflect his great customer service. Immediately, it was clear that this was a common problem for business owners. Eric and Dennis got to work creating a product that helped local businesses build an accurate, authentic online reputation through reviews. They quickly went from selling the product door-to-door to occupying a tiny office above a bike store, to adding 300+ others to the team.

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