Sirma Group Holding JSC

Founded in 1992, Sirma Group Holding (Sirma) is a trusted software technology partner that has been a pioneer in artificial intelligence technologies since its inception. With over 33 years of experience and more than 800 experts, Sirma combines deep vertical knowledge with cutting-edge AI to power the industries the world relies on. The company specializes in custom software development, system integration, and IT consulting, with deep expertise in banking, insurance, healthcare, transportation, logistics, retail, travel and hospitality, and the public sector. Its AI-driven solutions turn complex data into actionable insights, driving growth and efficiency for hundreds of clients worldwide. Headquartered in Sofia and listed on the Bulgarian Stock Exchange [BSE: SGH] as well as Frankfurt Stock Exchange [FSE: SIRM], Sirma operates globally through offices in the USA, UK, Germany, Albania, Romania, Brazil, and UAE. 

Sirma’s Travel & Hospitality vertical helps hotels and travel brands modernize systems and deliver seamless guest experiences. With 10+ years of experience, 350+ projects, and partnerships across 6,000+ hotels worldwide, we unify data, platforms, and operations through AI-powered integration and automation.