Salesforce, Inc.

Salesforce is a cloud based customer platform that helps organisations connect sales, service, marketing, commerce, and analytics through Customer 360. In hospitality and travel, Salesforce works with airlines, travel brands, hotels, resorts, and transportation providers to unify data into a single, trusted view of each traveller or guest, so teams can deliver more personalised experiences at every touchpoint. This includes using data and AI, including Agentforce, to automate routine work, support service teams, and scale consistent experiences across channels and locations. Salesforce solutions used in the sector typically bring together capabilities such as Service Cloud for customer support, Loyalty Management for guest and member engagement, MuleSoft for integrating enterprise systems and data, Slack for collaboration, Tableau for analytics, and Commerce Cloud for digital purchasing and ancillary revenue.