The Data Appeal Company S.P.A.

Part of the Almaviva Group since 2022, The Data Appeal Company (Data Appeal) is a global leader in AI-powered data intelligence for the travel and tourism industry. Together with Mabrian Technologies, the company delivers the proprietary travel intelligence solution Data Appeal Mabrian, an integrated ecosystem that transforms Big Data from more than 130 sources into predictive insights and strategic recommendations for destinations, tourism boards, and travel industry professionals worldwide. By combining proprietary AI, advanced analytics, and specialized tourism advisory expertise, Data Appeal helps travel & tourism organizations make smarter decisions, optimise marketing strategies, improve visitor experiences, and foster sustainable destination growth and long-term competitiveness. Data Appeal’s portfolio also includes Coach, a digital reputation optimization platform, and Location, a spatial intelligence solution that supports strategic territorial planning and destination development.