Second Wave
Supplier
Second Wave is the boutique, in-house marketing agency of Aimbridge Hospitality — the world’s leading global hotel management company. Conceived as the “next wave” in hospitality marketing, Second Wave combines creative excellence with deep commercial strategy. Our integrated, hospitality-first model eliminates silos: we collaborate daily with revenue management, sales, operations, and ownership teams to ensure every campaign, asset, and initiative directly supports profitable revenue growth and elevated guest experiences.