LODGING On Demand — Episode 16: Marketing in a Post-COVID Hotel Industry

Hotels are starting to ramp back up for the summer travel season, but hoteliers looking to promote their properties are facing a new marketing landscape. LODGING Editor Kate Hughes discussed marketing in a post-COVID hotel industry with Sheila Schottland, vice president of brand marketing at Wyndham; Deb Gabor, marketing specialist and author of two books on brand loyalty (“Branding is Sex” and “Irrational Loyalty”); and Emily Dille, director of marketing for Classic Hotels & Resorts.

If you want the inside track to the lodging industry's most innovative people, cutting- edge issues, and latest trends, Lodging is the only magazine you need. As the official magazine of the American Hotel & Lodging Association, Lodging informs and inspires owners and operators through award-winning features, departments, and columns. Lodging offers a cutting-edge source of strategic business and management content.