New Google Hotel Ads 'pay-per-stay.'

Continuation of our discussion on how hotels can compete with vacation rentals. Andrew explains the changes to Google Hotel Ads new 'pay-per-stay' policy, possibly an advantage for hoteliers who are offering flexible cancellation policies. But, there are caveats.And, vacation rentals are defecting from Airbnb, working with OTAs, and even developing their own booking engines.