Video

Inspiring Travelers and Driving Hotel Recovery on Facebook in 2020 (HSMAI San Diego)

Facebook will focus on how hoteliers can breakthrough in recovery on the platform to reach more customers more meaningfully. This session will begin with an overview of Facebook/Instagram solutions you can use across the funnel from brand, consideration and conversion overview. We will then dive deeper into machine learning and auction dynamics, to help you understand nuances about how you can maximize your advertising to get the best outcomes on our platform, including why both are critical to your business success. We will also uncover how to build optimal mobile creative and review branded content with the rise of influencers. The session will end with the debut of Facebook’s new Hotel Playbook, built with both individual properties and corporate marketing teams in mind.

HSMAI (USA)
Association

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.