How do we Build Back Better post Covid-19

Sustainability is the ambition; Responsible Tourism is about what we do as producers and consumers to realise the aspiration. Too often sustainable is used only in the abstract sense. Responsible Tourism is not the same as sustainable tourism. Responsibility requires that we say what we are doing to make tourism better and that we are transparent about what we achieve. The agenda is broad across the three pillars of economic, social and environmental responsibility a wide range of resources are available. Responsible Tourism is about using tourism to make better places to live in and better places to visit.