Hospitality in European Identity

Following COVID-19, China’s domestic tourism has been a lifeline for hotel brands. With the restrictions for international travel, hotels have had to adapt their sales strategies to capture a predominantly Chinese market. How does a brand like Kempinski maintain its European identity while also remaining relevant to the local market? Mark Kirk, originally from Wales, will share about the origins of his culinary career in the European tradition, his path to becoming an Executive Leader with the Shangri-La, and about being at the helm of an iconic European brand. He will also share his approach to instilling Kempinski's culture and service values in his property.