Video

HSMAI ME - ROC 2020 Hybrid: What does the Future Hold for “Real” for Meeting & Events

A Panel discussion moderated by:
Raquel Lopez - VP Sales & Marketing GCC, Barcelo Hotel Group

Panelists:
Steen Jakobsen – AVP, Dubai Business Events & City Operations, Dubai Tourism
Kristi White – Vice President of Product Management, Knowland
Siew Hoon – Founder and CEO – WiT
Matthew Roberts – Vice President Sales Middle East & Africa, Accor
Chris Avery – Regional Vice President of Sales, Hospitality Cloud, Cvent
Danielle Curtis – Exhibition Director Middle East – Reed Travel Exhibitions

Hotels have worked hard to enhance and implement new safety protocols to support the return of in-person meetings. But, is this enough? Will Meetings and events return to previous levels or will virtual events become the new norm?

How will organizers cope with increasingly sophisticated tech stack requirements and how can hoteliers serve their needs while remaining profitable?

Our panelists will debate these questions and more, showcasing how they have adapted their business models to welcome the future.

HSMAI Middle East
Association

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.