Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. At Cogwheel Marketing, we focus on marketing for branded hotels: Marriott, Hilton, IHG and Hyatt. We identify the gaps in where brand marketing stops and hotel marketing begins. No market, hotel or brand is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.