Video

Using Regular Expressions in Google Analytics to Segment Traffic

In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), MAB Vice Chair John Jimenez, vice president of eCommerce for Noble Investment Group, and Zack Regner, CHDM, CHBA, board member of the HSMAI Hawaii Chapter, walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.

HSMAI (USA)
Association

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.