Why bother with digital marketing in Tourism and Hospitality?

Why bother with Digital Marketing for Tourism and Hospitality.Discussing in this three part series with Juho Pesonen, Tourism Marketing and Management Master's Degree Programme Director; Adjunct Professor, Head of ETourism Research, University of Eastern Finland.

This channel broadcasts conversations of global lodging and hospitality industry professionals, connects various stakeholders for active discussion during sessions. Our mission is to foster conversations on issues facing the industry and identify ways to work together for the benefit of the industry. Two veteran hoteliers Abid Butt and Sam-Erik Ruttmann are hosting the show.