HITEC TV: John Burns in conversation with Oracle's Alex Alt
The conversation opened with discussion of the challenges of leading an organization in which everyone is working remotely. For John, few of his clients are in an office, for Alex at Oracle Hospitality his staff are working from home, around the world. John adjusted to Zoom; Alex found that communication – daily with his direct reports, weekly with the global team – ensured coordination and a close sense of community and purpose. The quickened pace of technology development and implementation was the next topic, including discussion of the accelerated move by hotels to cloud-based systems and their embrace of contactless processes. Alex commented on the potential for new, customized system configurations as open APIs become common, then he and John talked about the challenge of boosting direct bookings, given the e-commerce expertise of the major OTAs. Potential disruptors of the hotel technology environment was the last topic explored before John posed a question to Alex that he said he had never before been asked.
24 September 2021 — The conversation opened with discussion of the challenges of leading an organization in which everyone is working remotely. For John, few of his clients are in an office, for Alex at Oracle Hospitality his staff are working from home, around the world.
Identified by Lodging Magazine as one of the ten hospitality experts changing the travel industry, John Burns
established Hospitality Technology Consulting (HTC) to assist hotels and other travel companies deal successfully
with the increasingly complex world of electronic travel distribution. After stints with Hyatt International Hotels and
Alex leads Oracle’s vertical software business that serves the hospitality, casino, and cruise industries. Dedicating most of his career to hospitality with experience as an operator and a technology provider, Alex joined Oracle in November 2019 to lead the technical, operational, and cultural transformation of the industry’s leading provider of property management, point of sale, distribution, analytics, and loyalty solutions.