[EN] Patrick Mendes (Accor) | "We want to improve our ability to capture the customer"

Interview with Patrick Mendes, Group Sales and Marketing Director, in charge of Sales, Marketing, Distribution and Loyalty activities at Accor. A discussion with Vanguélis Panayotis, CEO MKG Consulting.

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Created in 2011, the Hospitality ON magazine and hospitaltiy-on.com website are the direct extension of HTR (Hotel, Tourism & Restaurant), which was created in 1994, and the Hôtel Restau Hebdo newspaper created in 2000, and their respective sites.