Everyone agrees upselling generates incremental revenue for hotels, but when used most effectively, that is, by engaging guests with customized stay options, a comprehensive upselling strategy creates competitive advantage and drives loyalty and repeat business.

Offering a range of products and services - room upgrades, attributes like views or high floors or fireplaces, ancillary products like early check-in, late check-out, or food and beverage - across the entire guest journey from booking to on-site is a critical piece to a hotel"s overall revenue strategy and competitive positioning.