Upselling a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty

HN Summit Series - Property Management Stack 2.0 - Season 1 - Episode #3

Everyone agrees upselling generates incremental revenue for hotels, but when used most effectively, that is, by engaging guests with customized stay options, a comprehensive upselling strategy creates competitive advantage and drives loyalty and repeat business.

Offering a range of products and services - room upgrades, attributes like views or high floors or fireplaces, ancillary products like early check-in, late check-out, or food and beverage - across the entire guest journey from booking to on-site is a critical piece to a hotel"s overall revenue strategy and competitive positioning.

Founded in 1994 in Maastricht, the Netherlands, Hospitality Net is the #1 B2B portal for global hotel professionals and one of the longest-running independent hospitality B2B publications in the world. Hospitality Net acts as a neutral broker and publisher of hotel business information, built on a membership model for all stakeholders in the global hotel industry.