EN TOUT POINT with Jean-Jacques Morin | Group Deputy CEO, Accor

00:00 – Intro
00:30 – [Q1:] New role as Premium, Midscale & Economy Division CEO
00:50 – Accor Premium, Midscale & Economy Division: 90% hotels, 75% fees & 18 brands
01:00 – 3 iconic brands: ibis, Novotel & Pullman
01:34 – [Q2:] Vision for the Premium, Midscale & Economy Division
01:40 – Hospitality excellence
01:51 – Talent is at the heart of everything we do
02:16 – Consistency is key in brand management
02:51 – [Q3:] Worldwide footprint & development
03:10 – Revive iconic brands
03:33 – In the post-covid world customer behavior has changed
03:48 – Capitalizing on lifestyle and F&B
04:12 – Conversion brands are important in development
04:25 – 50% of Accor opening come from conversions
04:49 – [Q4:] Business rebound & new roadmap
05:10 – Great strategy and tools
05:24 – Moving fast: today Accor is international and asset-light
05:47 – Serving the toolbox and benefiting from strong business rebound
06:02 – [Q5:] Importance of ESG
06:36 – Measurement is key
07:20 – [Q6:] Mindset facing challenges
07:31 – Gold in hands: rebound, tools and talent
08:14 – Supporting partners/owners and delivering value
08:39 – Outro

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