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ITB Rewind: How AI-Powered Agents and Open Tech Will Define the Future of Hospitality

Florian Montag, VP of Business Development at Apaleo, sees AI-powered agents as the next big disruptor in hospitality. The industry is moving toward a future where human workers and AI-driven digital agents collaborate, allowing staff to focus on high-value guest interactions while AI takes over repetitive or operational tasks. Apaleo has already taken steps in this direction with Agent Hub, a platform where developers can build and deploy AI agents designed to optimize hotel operations and guest experiences.

Montag also stresses that openness and flexibility will be critical as AI reshapes hospitality. With the pace of technological change accelerating, hotels cannot afford to rely on closed, all-in-one systems that may struggle to keep up with innovation. Instead, he advocates for tech-agnostic, open platforms that allow hospitality operators to integrate best-in-class AI solutions. As he puts it, hotel groups investing in open infrastructure today are the ones that will remain competitive tomorrow—while those locked into rigid systems risk obsolescence.

Apaleo GmbH
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Apaleo is the world's most open API-first property management platform for hospitality businesses. Powering over 2,200 properties in more than 30 countries, Apaleo streamlines operations and elevates guest experiences across hotels, vacation rentals, serviced apartments, and residential living. Apaleo's Agent Hub–the first-ever AI agent marketplace for hospitality–helps operators adopt autonomous agents to improve business performance.