Video

ITB Rewind: Cendyn on AI, Chat Agents, and the Future of Hospitality Tech

At ITB, Michael Bennett, President of Cendyn, stood with Hospitality Net"s Simone Puorto for a dynamic discussion on the rapid adoption of AI in hospitality. From AI-powered call center agents to machine learning-driven CRM and revenue strategies, Cendyn is focused on practical AI applications that enhance efficiency, elevate the guest experience, and drive direct bookings. In this conversation, Bennett shares insights into how chat agents, AI-driven personalization, and digital transformation are reshaping hotel operations—and why the industry is finally catching up with the tech revolution.

Cendyn™
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Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.