ITB Rewind: Cendyn on AI, Automation, and the Future of Hospitality Tech

At ITB, Chris Egan, VP of Product and Strategy at Cendyn, sat down with Hospitality Net's Simone Puorto to discuss the real-world applications of AI in hospitality. While AI often makes headlines for its guest-facing capabilities, Egan highlights how automation and AI-powered analytics are revolutionizing hotel operations, marketing, and revenue management. From reducing tedious manual tasks to leveraging data-driven decision-making, Cendyn is at the forefront of making AI work where it truly matters.

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.