ITB Rewind: SiteMinder's Leah Rankin on the Future of Dynamic Revenue Management

At ITB Berlin, Leah Rankin, Chief Product Officer at SiteMinder, sat down to discuss the company's latest innovation: Dynamic Revenue Plus. This new tool is designed to bring sophisticated, real-time revenue management to all hotels, taking the guesswork out of pricing strategies. Rankin explains how hoteliers can now make data-driven decisions instantly, thanks to AI-powered recommendations that factor in live market trends, competitor behavior, and demand shifts. With a proactive, automation-first approach, SiteMinder is helping hotels transition from room-centric revenue management to a broader, data-driven strategy—one that optimizes everything from room rates to guest source markets and promotions.