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ITB Rewind: Rik van Leeuwen on Personalization, AI, and the Future of Hotel Data

At ITB Berlin, Rik van Leeuwen, Head of Data Solutions & Customer Success at Ireckonu, discussed how AI and automation are transforming hotel personalization. From predicting guest churn to automating engagement and empowering staff with real-time insights, he shared how hotels can break data silos and enhance every guest interaction.

Ireckonu
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Founded in 2014, Ireckonu is a Dutch company committed to empowering the hospitality industry by putting guests at the center of new digital foundations. With over 60 employees globally, the company provides SaaS products and services to some of the world's leading hotel brands.