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ITB Rewind: Rik van Leeuwen on Personalization, AI, and the Future of Hotel Data

At ITB Berlin, Rik van Leeuwen, Head of Data Solutions & Customer Success at Ireckonu, discussed how AI and automation are transforming hotel personalization. From predicting guest churn to automating engagement and empowering staff with real-time insights, he shared how hotels can break data silos and enhance every guest interaction.

Ireckonu
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Ireckonu is a Hospitality Customer Data Platform (CDP) for enterprise hotel groups. It connects and unifies guest information scattered across properties, brands and systems into a single trusted profile - replacing duplicate and inconsistent records with the foundation for reliable recognition, personalization, marketing and future data and AI strategy.