ITB Rewind: Dave Collier on AI, Revenue Strategy & the Future of Hotel Data

At ITB Berlin, Dave Collier, CRO of Lighthouse, shared insights on the evolution of revenue management into commercial strategy, the growing role of AI and automation, and why hoteliers must embrace data-driven decision-making to stay competitive.

Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth.