ITB Rewind: Dylan Cole on Direct Bookings, Voice, and Data-Driven Hospitality
24 March 2025
At ITB Berlin, Dylan Cole, Managing Director EMEA at Revinate, discussed how hotels can leverage email, voice, and guest data to drive direct bookings and revenue. He shared insights from Revinate's Benchmark Report, which analyzes 5.9 billion emails and voice interactions, and revealed plans to expand their voice technology into Europe.
